15 Reasons Why You Need a Website Redesign
Whether is was to bring in more customers, to create an online brand, to be used as to sell items, or serve as a place where you can provide information about your business. Regardless of what the initial goal was, did your website fulfill its purpose and does it still? The answer to this question may be enough to make you consider a website redesign, but if not, here are 15 more reasons you might need to consider a website redesign:
The primary purpose of any business website is to generate leads and draw in customers. After all, it’s your company’s image online. Now I know you are probably thinking, “My website is not an online shop.” That may be true, but your website’s purpose is to definitely encourage visitors to get in contact with you (via email, phone or walking into your office) so you can then work your magic. If this doesn’t happen often enough, you might need to consider a website redesign.
Guiding your visitors to what you want will result in more of them getting hooked in one of your call-to-actions. A well thought out contact form will do the same.
Imagine you enter a store wanting a specific item and can’t find what you want. You could always ask someone for guidance and eventually get to the thing you were looking for, but what an inconvenience.
Does the same apply to websites? Well, put yourself in the visitor’s shoes. If you can’t find what you are looking for or you can’t understand a description, how likely are you to call the company or send them an email to ask for clarification? Is it worth the time investment?
Better contact forms, higher quality descriptions and overall text (copywrite) can help relay information concisely and reduce confusion with your possible customers.
If the first contact someone has with a business is through an outdated website, the first impression they will make will align with their experience – bad.
“Don’t judge a book by its cover but judge a website by its homepage.”
You may be tempted to cram all you can on your homepage and list every product and service you have. After all, it seems like one of the best ways to avoid the visitor from getting lost in navigating. That’s not the case.
A visitor should not have to filter through paragraphs and paragraphs of all your company’s services and offers as soon as they find out about you. Spark their interest first and guide them to a specially tailored pages for what your company provides and has to offer.
If your visitors cannot find what they want easily, they will leave with a bad taste in their mouth of your website and company. A user’s visit on your website should be a journey through what your company has to offer, not a quest to find relevant information.
There may be many reasons why your website is slow, but all of them should be addressed.
According to Statista, approximately 40% of the online traffic in the US are from mobile devices.
The best website designs also take in account ease of access and administrative tasks.
Hacking and cyber-attacks are one of the risks of the new age. From big businesses to the average consumer, we’re all susceptible to be a target. Small and medium-sized companies are often the targeted because they don’t give security the importance it deserves. Make sure you’re not one of those and take the necessary steps to protect your business online.
Being easily found by any search engine and even targeting specific keywords in searches can result in your website appearing as a top result. This is likely going to draw more visitors to your website. Search engine optimization (SEO) will certainly translate into more leads.
To give an example, your product or service may look better than what you managed to capture a few years ago. At that time, you used the best way to reproduce the product or service in image form, but things have changed. While older imagery is not necessarily bad, the new one is better.
We all know that first impressions matter, so look into making some changes and redesign your website to better meet today’s expectations.
With only 15 minutes to consume content (%Selecting)
Something Beautifully Designed
We also tend to forget to remove some things from our website. Those special offers, products we no longer carry or that one field in the contact form that we no longer have any use for.
It may seem harmless but visitors have a strong aversion to unnecessary and annoying things on the websites they visit.
If any of the above reasons resonate with your current situation, your website may be losing its power to help your business grow. Consider contacting our agency about a website redesign so you can finally benefit from what it can offer.