15 Reasons Why You Need a Website Redesign

James Adams June 5, 2019 0 Comments
If your business already has a website, at some point you made a decision to invest time and money into it. You had a goal in mind.
Whether is was to bring in more customers, to create an online brand, to be used as to sell items, or serve as a place where you can provide information about your business. Regardless of what the initial goal was, did your website fulfill its purpose and does it still? The answer to this question may be enough to make you consider a website redesign, but if not, here are 15 more reasons you might need to consider a website redesign:
1. Not converting visitors to customers
If you’re not getting any leads out of it, what is the purpose of your website? Same thing goes for plain and dull ones, but that goes without saying.
The primary purpose of any business website is to generate leads and draw in customers. After all, it’s your company’s image online. Now I know you are probably thinking, “My website is not an online shop.” That may be true, but your website’s purpose is to definitely encourage visitors to get in contact with you (via email, phone or walking into your office) so you can then work your magic. If this doesn’t happen often enough, you might need to consider a website redesign.
2. Visitors can’t do anything
How can your website generate new leads if your visitors can’t do anything once they are on your website?

Guiding your visitors to what you want will result in more of them getting hooked in one of your call-to-actions. A well thought out contact form will do the same.

3. Reduce confusion and wasted time
Your website visitors patience and time is a commodity, and nobody likes to waste time.
Imagine you enter a store wanting a specific item and can’t find what you want. You could always ask someone for guidance and eventually get to the thing you were looking for, but what an inconvenience.

Does the same apply to websites? Well, put yourself in the visitor’s shoes. If you can’t find what you are looking for or you can’t understand a description, how likely are you to call the company or send them an email to ask for clarification? Is it worth the time investment?

Better contact forms, higher quality descriptions and overall text (copywrite) can help relay information concisely and reduce confusion with your possible customers.

4. Looks outdated
48%
Of people cited a website’s design as the number one factor in deciding the credibility of a business
A vintage look can sometimes be the way to go, but an outdated one is not. It shows the consumer that your website was forgotten and implies unprofessionalism.
If the first contact someone has with a business is through an outdated website, the first impression they will make will align with their experience – bad.
5. Information overload on your homepage

“Don’t judge a book by its cover but judge a website by its homepage.”

You may be tempted to cram all you can on your homepage and list every product and service you have. After all, it seems like one of the best ways to avoid the visitor from getting lost in navigating. That’s not the case.
A visitor should not have to filter through paragraphs and paragraphs of all your company’s services and offers as soon as they find out about you. Spark their interest first and guide them to a specially tailored pages for what your company provides and has to offer.

6. Hard to navigate
Have you ever played “Where’s Waldo” with the contact information of a company on their website? Believe me, it’s frustrating!
If your visitors cannot find what they want easily, they will leave with a bad taste in their mouth of your website and company. A user’s visit on your website should be a journey through what your company has to offer, not a quest to find relevant information.
7. Slow to load
Speed is just one of the deciding factors for how long your visitor will stay on your page. Website speed can decide if they stay or go even before it loads if it’s longer than a few seconds. In fact, just a one-second delay in page load time can cut conversions by 7 percent. And if you are talking about mobile, around 50% of visits are abandoned if a mobile site takes longer than 3 seconds to load.
There may be many reasons why your website is slow, but all of them should be addressed.
8. Not mobile friendly
To state it simply, no mobile friendly design = no traffic from mobile users. Having a website with a different design for different mobile phones (and also tablets) is no longer a perk, but a must.
According to Statista, approximately 40% of the online traffic in the US are from mobile devices.
9. Social media
There is a yearly increase in social media users and those users are spending more and more time online. Therefore, if your website doesn’t account for this growing marketplace, you’re leaving money on the table.

10. Content Management System
You should be able to easily update content on your website, as soon as needed. If you have to ask someone to make changes and wait for days or make changes to the code, that’s adding unnecessary time to an otherwise simple task. A content management system will make updating the content on your website something you look forward to, not something you dread.
The best website designs also take in account ease of access and administrative tasks.
11. Security
Do you leave your office unlocked when no one’s around? Then don’t do it with your website either.
Hacking and cyber-attacks are one of the risks of the new age. From big businesses to the average consumer, we’re all susceptible to be a target. Small and medium-sized companies are often the targeted because they don’t give security the importance it deserves. Make sure you’re not one of those and take the necessary steps to protect your business online.
12. Not optimized for search engines
There are around 75,000 searches done with Google, per second (!!!).

Being easily found by any search engine and even targeting specific keywords in searches can result in your website appearing as a top result. This is likely going to draw more visitors to your website. Search engine optimization (SEO) will certainly translate into more leads.

13. Old imagery
As technology changes, we’re all able to take better pictures or video that better reflects the companies look.
To give an example, your product or service may look better than what you managed to capture a few years ago. At that time, you used the best way to reproduce the product or service in image form, but things have changed. While older imagery is not necessarily bad, the new one is better.
14. Looking for something Trendy
Things are getting more subjective when you’re talking about “trends” and “looks”. While having a clean, fresh and good looking website is one of the main goals for your site, keep in mind that trends change. What looked great a few years ago can now look dull, old and unprofessional.
We all know that first impressions matter, so look into making some changes and redesign your website to better meet today’s expectations.

With only 15 minutes to consume content (%Selecting)

Something Beautifully Designed

Total
66%
Millennials
73%
Gen X
62%
Baby Boomers
55%
15. Unnecessary things that crowd your website
Let me see a show of hands if you have ever forgotten where you left your keys. It’s in our nature and there’s no harm in that.
We also tend to forget to remove some things from our website. Those special offers, products we no longer carry or that one field in the contact form that we no longer have any use for.

It may seem harmless but visitors have a strong aversion to unnecessary and annoying things on the websites they visit.

We know that starting a website redesign project can seem daunting, but you must consider that your website acts as a front for your company online. Your website has a big impact on the company image and should be used as a powerful marketing tool to generate leads for your business.

If any of the above reasons resonate with your current situation, your website may be losing its power to help your business grow. Consider contacting our agency about a website redesign so you can finally benefit from what it can offer.

AboutJames Adams
James has over 25 years of experience in Information Technology and close to that in marketing and advertising. He is a geek at heart and enjoys playing computer games when he isn't consulting businesses or putting together awesome websites.